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Increase Online Sales: A 10-Step Checklist

Make sure users purchase what’s in their shopping carts before they leave your site. Adopt these user experience best practices.

The average online shopping-cart abandonment rate is a whopping 70%, according to a recent Newsday article Getting shoppers to stay on task requires you to be dedicated to a superior online user experience.

Use this checklist of e-commerce shopping cart best practices and you’ll see your sales increase dramatically.

  1. Site Design &Flow

Consumers define good online experiences as great looking site that isquick and easy. They love great looking websites with few screens and fields. The most successful sites limit the amount of customer information required to only the most essential. Web users also need to understand at all times where they are in the checkout process. Make sure you build a clearly labelled step-by-step process that guides users through to purchase.

  1. Pricing Strategy

Make the total price tag of the shopping cart clear upfront–and always before requiring financial information. This helps build trust. Many users abandon checkout because they get surprised in the process by shipping, taxes, or other expenses.

  1. Product Pages

Your product pages must have high-quality photos, detailed specifications, and ratings or reviews. Most importantly, the “Add to Cart” call-to-action should be prominent and easy-to-find. Customers won’t add an item to the shopping cart if it isn’t presented in a compelling and straightforward way. The other important factor, is having the page URL

  1. Shopping Cart

Many consumers use the cart as a place to review and compare items before they purchase. Facilitate this activity by including thumbnail images of the selected items, and by ensuring product names in the cart link to more extensive descriptions. Customers should also be able to easily find and do all the basics in the cart: change and update quantities, remove items, proceed to checkout, and continue shopping. The “continue shopping” option should always take customers to the area of the site where they were most recently shopping–not to a page at a higher level than where they had previously drilled down to discover an item.

  1. Customer Login

Allow customers to recover a forgotten username or password without leaving the site or losing their place in the purchase flow. Offer to check off “remember me” so users can return to the site and purchase more easily next time.

  1. Account Sign-up

Not all customers will want to create an account. Some may be in a hurry to complete a purchase. Offer guest checkout (or account sign-up) as part of the flow. Also allow customers to use email address as a username; it’s fast and easy to remember.

  1. Checkout: Shipping

Customers want to see all the costs before they provide payment information. Give users multiple options for shipping speed, and always provide costs as well as estimated arrival time for each option. Default to the least-expensive shipping method.

  1. Checkout: Billing

Don’t make customers enter information twice. Give them the option to pre-fill billing address with shipping information previously entered. Make it clear users will not yet be charged in this step, but can review orders in a subsequent step before a purchase is official. Give users the option to have credit card information stored with the site for future purchases. At this step, site security should be especially prominent to help consumers trust their financial information will not be compromised.

  1. Order Review

Organize information on the order page in the same sequence customers completed the checkout steps. Most importantly, enable customers to make a change to the order or cancel.

  1. Purchase Confirmation

The final page of the purchase process should include a very clear notification that the purchase has been made. Customers also want a quick summary of what they bought and when they will receive those items, as well as the ability to print this all. Also, give easy access to your return policy, and the option to create an account and help drive a second visit.

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Why Is Having a Mobile Website So Important?

Much debate has been going on about whether or not mobile websites are necessary. The debate ends here and now. YES, THEY ARE! Now that that’s settled, it’s time to move on to answering the question of WHY they are necessary.

Get a targeted audience

Because mobile websites are basically accessed using mobile devices, such as smartphones and tablets, it follows that every person who uses the Internet via this mode has a certain degree of likelihood to come across your site.

Search engines like Google have a way “geo-locating” you based on the information transmitted through your mobile Internet use. Therefore, if you’re in the car business and someone from your locality enters “car” (or something relevant) into the search engine, there’s a big possibility for your site to rank highly in the results page.

Faster loading and navigation

One of the things people hate the most is waiting, and this is risky business for the online arena. Making a person wait too long for your page to load will earn you the outcome of clicking that [X] button at the top right portion of the browser

 

More cost-effective than apps

When you hear or read something that tells you how the right way to go mobile is through making personalized apps for your business, don’t believe it. That’s a marketing scheme. Yes, apps are quite handy and they have their own plusses as well. But, for starters, you should really focus on making optimizing your websites for mobile access

Significant studies have found out that almost all mobile phone users depend on browsers to surf the net because this enables them to open multiple tabs and load various pages at the same time. Going for a mobile website will only require you to spend once for its development without having to consider the different platforms each mobile phone is using.

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Link Removal Plans, are they helpful?

If your website has been affected, most likely it’s because of low-quality backlinks pointing to it. So, you should take a close look at your link profile and weed out any “unnatural” backlink you see there.

If your site hasn’t been affected – good for you; but I’d recommend to perform a backlink scan anyway, because you never really know who might be linking to you (could save you time and headache later on).

Yes, I know, performing a link audit and getting rid of bad links is easier said than done, but the task becomes easier when you have a clear plan. And this is something I’d like to talk about – getting a Penguin 2.0 action plan.

How to spot low-quality backlinks

Just one day before Penguin 2.0, we shared a comprehensive guide to backlink audit on the Link-Assistant.Com site. It covers the types of links that are likely to be the problem in the light of Penguin 2.0. So, how do you identify the low-quality links? Usually they are the ones that:

Come from PR-n/a or PR0 sites
Are site wide
Come from very new domains
Come from domains with little traffic
Come from sites with identical C class
Are from pages with a big number of external links

If you see those in your backlink profile (particularly if some of those characteristics overlap), you should probably include them into your to-remove list.

You have singled out the bad links, now what?

From what some SEOs and webmasters write on blogs and forums, it seems that many are confused as to what to do with the suspicious links pointing to their site. Will Google just discount them? Would disavowing them be enough? Should they now expect an unnatural link warning or a slap from Penguin?

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Google Places Optimization – Local Search Marketing

We can help you dominate the search engines to get more leads, sales and profits. As specialists in Local SEO, Google+ Local (formerly known as Google Places) optimisation and web marketing, we can help you rise to the top of Google and deliver customers direct to your door.

We work with all kinds of businesses in Australia, helping them with their search engine positioning so they can get found by locally by customers or potential visitors.

Get Found where people are searching with local search marketing

Almost everyone looking for a company such as yours will search by location; a vast majority of them will be using Google. Make sure you get FOUND… before your competitors. Local SEO and Google+ Local optimisation is the best marketing investment you can make for your business. A listing on the first page of Google WILL drive traffic to your business or website and make the phone ring. Innovation Marketing is the perfect fit for local companies.

What is Google Places optimisation?

Google+ Local (formerly known as Google Places) listings are the local business results which appear towards the top of the page for local searches, maps searches and nearby searches on mobile phones and tablets. Google Places optimisation is the process of improving a Google+ Local business listing and promoting effectively to achieve a good position in these Google search, maps and mobile results.

If you like the idea of more leads, sales and customers for your business, please contact us for your Free Consultation.

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Google Australia Redefines Business Strategies

To say that the internet has changed the way we live would be an understatement. It opened up possibilities, opportunities and cut short distances, and basically made the world a smaller place. Although the internet has been around for more than 3 decades, it was in the last 10 years that search engines started making major headway into various industrial genres. Therefore If the Internet opened up possibilities for science, search engines opened it up for business.

The Power of Information

 From the very beginning, Google was about business, the business of information. Today, in Australia, businesses formulate their marketing strategy depending on search engine trends. With the search engine marketing bandwagon crowded to the brim and social media adding to the melee, more and more businesses have been relying on SEO strategies to make their presence felt on Google Australia.

With the number of users shopping through their mobile devices going up the roof, building a marketing campaign that ensures social media exposure along with a strong ranking on search engines like Google Australia has been the top priority for marketing managers and business executives.

Social Media Enhances Search Power

 It was expected that social media would overwrite the relevance of search engines; however, what has happened is that they co-exist in a synergy that is rare in the information business. Google Australia continues to assert its dominating presence over the search engine market. That being said, new and evolving players like Yahoo and Bing have made their presence felt over the years.

To cut a long story short, search engines will continue to influence the way a marketing strategy is formed as the only way to draw today’s tech savvy customers to your business is by getting yourself a high search engine ranking and get in Google’s good books. To know more about how your business can benefit from search engine marketing, visit

http://innovationmarketing.com.au/

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Australian Search Engine Optimisation Can Turn Things Around

You may have heard a lot of about SEO working its magic for a lot of businesses; however, you need to understand that Australian Search Engine Optimization doesn’t really work the same way for everybody. Before you sign on an SEO consultant, you need to have a clear understanding about your business, its target audience, and what you wish to achieve from the SEO Campaign.

There is always a certain amount of risk involved in employing a consultant for your SEO Management. Your provider needs to walk you through the risks and explain in detail what are the steps that they are going to take to implement your campaign. Australian Search Engine Optimization needs to be customised for your business to work out the way you desire.

Search Engine majors like Google constantly upgrade their search algorithm to ensure that their users get the most relevant and high ranking quality results for their search queries. As a result SEO providers have been compelled to rearrange their priorities and create high quality content for their clients. Any SEO consultant would need to design the campaign based on the most current updates made to the algorithm.

In theory, an SEO campaign can be designed for any kind of business. Regardless of whether you are a corporate giant with a turnover of a billion dollars or a start-up company with just two people, Australian Search Engine Optimization techniques can actually give your business significant full thrust to improve your earnings substantially over a short period of time. That being said, the time for which the results are actually visible might vary from client to client. An integrated campaign that is composed of blogs, SEO articles, and web content can work for you, but you need to have patience and stick with the plan. To know more about how an SEO can change your future, visit http://innovationmarketing.com.au/ today!

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Adwords Management, a seed that always bears ripe fruits

Innovation Marketing is one of the best Australian organization that uses Google Adwords Management to generate high returns at lowest rates. Best and latest practices are used to observe consistent and best performance. This is one of the best practices that surely help in obtaining higher rank for your online business,providingkeywords that are new and relevant. You can use this as a campaign to draw attention instantly. Therefore, it is an advantageous deal for a business as well on website, often called as PPC or Pay per Click Campaign. This campaign offered by Google covers ad programs which are evenly distributed in local, national and international market.

 

The main reason to include this practice in a marketing campaign covers the following:

  1. It can generate very high returns even with very little initial investment.
  2. Best keywords may be bid upon, to generate high returns on investment which has been designed on a fixed budget. Post release of the content, a particular amount is billed on each click.
  3. If designed using proper title and description, it initiates a series of clicks by users and drive traffic instantly who will take further call to action.
  4. Many marketing campaigns are experimented using various advertisement campaigns for different keywords. Exclusive titles can be given to each campaign in case using a common name fails.
  5. GetClicky, Google Adwords, Google Analytics are aids to achieve sure shot success reports for any campaign.
  6. Target ads can be used to specify locations so that they are displayed specifically for that location only.
  7. Using those keywords which are usually fed most of the times. This ensures profitable and successful ad making campaigns.

To know more about Google Adwords Management, visit Innovation Marketing’s official website http://innovationmarketing.com.au/

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Innovation Marketing is just an acronym for Brisbane SEO

Innovation Marketing counts amongst those Brisbane SEO companies who believe in providing their clients with best solutions when it comes with the problems they face in uplifting their business by utilizing their experience and knowledge they hold in this field. They are serving their clients for 13 years and know how important it is to hold a presence online in search engine pages such as Google, Bing, Yahoo, etc. They employ a team of experts to help attract customers and also, give your business access on the top search result pages thereby giving it a higher rank. This is very cost effective and result driven method to get good publicity and potential customers.

 

As regular changes are made in algorithm and codes, they know that considering anything for granted is foolishness. Hummingbird is the latest one that very clearly proves that old and out-dated strategies do not hold any importance for long period of time. Seeking help of a search engine marketing company that is well equipped with the latest technologies and modifications ensures that your investment is result driven. Their skilled manpower can bring about unexpected changes in delivering required results constantly.

 

Innovation Marketing is the best Brisbane SEO that can easily provide simple solution for your big and uncountable needs and believe us, it is next to impossible to get service from any other organization that is so neat in their work and at an affordable rate as their team comprises of experts who are gifted with best brains. So, undoubtedly they always stay updated with best technologies and readily offer their clients with best strategies that market can offer. So take your call now! Instead of delaying it further or giving a second thought simply visit us at http://www.innovationmarketing.com.au/and start exploring world.

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Innovation Marketing helps you in providing seamless service to your audience using Google Australia

Innovation Marketing solely aims to secure high rank for your organization in search engines like Google, Yahoo and Bing. At Innovation Marketing, we understand how important it is to perceive things from clients’ point of view. So, we initiate the process by looking into their needs to build trust in them that their requirements will be taken care of. Then, we start finding ways and means to construct quality ideas that are not very costly but at the same time yields profitable returns on investment, often abbreviated as ROI and this has always been the target.

 

So, if you are searching for any SEO Company or Search Engine Marketing Company or Web Development Company, do not hesitateto contact this Google Australia firm today. You may come across such firms that claim to make you rich overnight by helping you earn high return on investment (ROI) but, trust is only what you need to give Innovation Marketing and you will realize why it stands out in the crowd. If you have a local business that is mainly run by local crowd and you plan to expand it further at national or international levels then, probably choosing a SEO Company would be the most crucial decision that you would ever make and so it is necessary that you conduct a deep research based survey before making such decision. But experience tells us that whichever company you choose or whosoever’s services you may like, your ultimate success will be resorted in choosing this Innovation Marketing, Google Australia Company.

 

This company was established with the sole aim to deliver best quality service in the sector of internet marketing by understanding the genre of your business and making ad campaign appropriate for them. To know more, go to their official website

http://www.innovationmarketing.com.au/

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Google Australia Redefines Business Strategies

To say that the internet has changed the way we live would be an understatement. It opened up possibilities and cut short distances, and basically made the world a smaller place. Although the internet has been around for more than 3 decades, it was in the last 10 years that search engines started making major headway into various industrial genres. If the Internet opened up possibilities for science, search engines opened it up for business.

 

The Power of Information

 

From the very beginning, Google was about business, the business of information. Today, in Australia, businesses formulate their marketing strategy depending on search engine trends. With the search engine marketing bandwagon crowded to the brim and social media adding to the melee, more and more businesses have been relying on SEO strategies to make their presence felt on Google Australia.

 

With the number of users shopping through their mobile devices going up the roof, building a marketing campaign that ensures social media exposure along with a strong ranking on search engines like Google Australia has been the top priority for marketing managers and business executives all over the internet.

 

Social Media Enhances Search Power

 

It was expected that social media would overwrite the relevance of search engines; however, what has happened is that they co-exist in a synergy that is rare in the information business. Google Australia continues to assert its dominating presence over the search engine market. That being said, new and evolving players like Yahoo and Bing have made their presence felt over the years.

 

To cut the long story short, search engines will continue to influence the way a marketing strategy is formed as the only way to draw today’s tech savvy customers to your business is by getting yourself a high search engine ranking and get in Google’s good books. To know more about how your business can grow and benefit from search engine marketing, visit

http://www.innovationmarketing.com.au/