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Increase Online Sales: A 10-Step Checklist

Make sure users purchase what’s in their shopping carts before they leave your site. Adopt these user experience best practices. The average online shopping-cart abandonment rate is a whopping 70%, according to a recent Newsday article Getting shoppers to stay on task requires you to be dedicated to a superior online user experience. Use this checklist of e-commerce shopping cart best practices and you’ll see your sales increase dramatically.
  1. Site Design &Flow
Consumers define good online experiences as great looking site that isquick and easy. They love great looking websites with few screens and fields. The most successful sites limit the amount of customer information required to only the most essential. Web users also need to understand at all times where they are in the checkout process. Make sure you build a clearly labelled step-by-step process that guides users through to purchase.
  1. Pricing Strategy
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WHY IS HAVING A MOBILE WEBSITE SO IMPORTANT?

Much debate has been going on about whether or not mobile websites are necessary. The debate ends here and now. YES, THEY ARE! Now that that’s settled, it’s time to move on to answering the question of WHY they are necessary. Get a targeted audience Because mobile websites are basically accessed using mobile devices, such as smartphones and tablets, it follows that every person who uses the Internet via this mode has a certain degree of likelihood to come across your site. Search engines like Google have a way “geo-locating” you based on the information transmitted through your mobile Internet use. Therefore, if you’re in the car business and someone from your locality enters “car” (or something relevant) into the search engine, there’s a big possibility for your site to rank highly in the results page. Faster loading and navigation One of the things people hate the most is waiting, ...
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LINK REMOVAL PLANS, ARE THEY HELPFUL?

If your website has been affected, most likely it’s because of low-quality backlinks pointing to it. So, you should take a close look at your link profile and weed out any “unnatural” backlink you see there. If your site hasn’t been affected – good for you; but I’d recommend to perform a backlink scan anyway, because you never really know who might be linking to you (could save you time and headache later on). Yes, I know, performing a link audit and getting rid of bad links is easier said than done, but the task becomes easier when you have a clear plan. And this is something I’d like to talk about – getting a Penguin 2.0 action plan. How to spot low-quality backlinks Just one day before Penguin 2.0, we shared a comprehensive guide to backlink audit on the Link-Assistant.Com site. It covers the types of links that are ...
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GOOGLE PLACES OPTIMIZATION – LOCAL SEARCH MARKETING

We can help you dominate the search engines to get more leads, sales and profits. As specialists in Local SEO, Google+ Local (formerly known as Google Places) optimisation and web marketing, we can help you rise to the top of Google and deliver customers direct to your door. We work with all kinds of businesses in Australia, helping them with their search engine positioning so they can get found by locally by customers or potential visitors. Get Found where people are searching with local search marketing Almost everyone looking for a company such as yours will search by location; a vast majority of them will be using Google. Make sure you get FOUND… before your competitors. Local SEO and Google+ Local optimisation is the best marketing investment you can make for your business. A listing on the first page of Google WILL drive traffic to your business or website ...
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GOOGLE AUSTRALIA REDEFINES BUSINESS STRATEGIES

To say that the internet has changed the way we live would be an understatement. It opened up possibilities, opportunities and cut short distances, and basically made the world a smaller place. Although the internet has been around for more than 3 decades, it was in the last 10 years that search engines started making major headway into various industrial genres. Therefore If the Internet opened up possibilities for science, search engines opened it up for business. The Power of Information From the very beginning, Google was about business, the business of information. Today, in Australia, businesses formulate their marketing strategy depending on search engine trends. With the search engine marketing bandwagon crowded to the brim and social media adding to the melee, more and more businesses have been relying on SEO strategies to make their presence felt on Google Australia. With the number of users shopping through their ...
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